{"product_id":"the-big-squij-donut","title":"THE BIG SQUIJ DONUT","description":"\u003cp\u003e\u003cspan\u003eTHE BIG SQUIJ DONUT - Bright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction.\u003cbr\u003e\u003cbr\u003eMade from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use.\u003cbr\u003e\u003cbr\u003ePart of The Big Squij collection, this donut design sits perfectly within the food-themed range, offering a high-impact, recognisable shape that performs strongly in retail environments. Ideal for toy shops, gift stores and high-footfall locations, it encourages impulse purchases and hands-on engagement.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Fidget Works","offers":[{"title":"Default Title","offer_id":56401644061057,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0513\/3697\/files\/the-big-squij-donut-3-asst-wholesale-182543.jpg?v=1792138186","url":"https:\/\/www.thefidgetworks.co.uk\/products\/the-big-squij-donut","provider":"The Fidget Works","version":"1.0","type":"link"}